, I’ve seen firsthand the value of carefully cataloging decades of artwork, archives and collectibles. But oftentimes, this process is taken on far too late in an artist’s career and hundreds, even thousands, of pieces need to be located, archived and placed in a digital storage unit to ensure eternal utility, cultural preservation and value.

My unique upbringing in the art world has allowed me to interact with many of the principal artists and tastemakers of the 20th and 21st centuries. Consequently, I recognize the importance of preserving history and showcasing individuals’ contributions to society—prompting the formation of Click, the forthcoming NFT platform launching this fall.

An NFT, or non-fungible token, is a unique unit of data stored on the blockchain that certifies a digital asset to be one-of-a-kind. This is particularly invaluable in fine art authentication and sales where there is the threat of counterfeit work or muddled provenances and sales records.

I wanted to put my talent and brand management background to use working with esteemed artists to create “bluechip” NFTs or “BluNFTs.” Registering archives in an artist’s collection as NFTs ensures there is an everlasting version on the blockchain. We’re taking existing material that is already incredibly valuable but unavailable to collectors and the general public to make it accessible as NFTs. Click will make history modern in the form of BluNFTs.

The advantage of these archival NFTs is that they are real, existing assets with legitimate, substantiated market value. A majority of the other digital art NFTs cannot offer this security. Many buzzy new NFT artists cannot be properly valued, and it’s difficult to predict their future worth. Archival NFTs will hold their value and continue to grow if properly positioned. 

But how do you control and manage the value of these assets for decades? The solution is a strong management team with expertise in building and maintaining everlasting brands, resulting in new revenue streams for the artists and a reinvention in the modern world. NFTs are only one part of the puzzle. There must be confident and well-versed professionals in place to avoid a “one hit wonder.”

NFTs can be valuable and safe investments that appreciate with mass appeal and speak to an existing audience: the artist’s fans. Our carefully selected, vertically aligned partners are not artists or creators who need to build a following; they are beloved figures who already have an invaluable, enthusiastic fan base eager to connect with the artist in new and more intimate ways. Click will offer modern memorabilia with cryptocurrency value.

Major shifts in the art and entertainment spaces are coming, and fans and collectors will be able to interact with their favorite icons on a more intimate level using NFTs. Click and its BluNFTs are at the forefront of this digitization, and we are excited to be here.

 is an art and finance veteran who codirects the estate of world-renowned artist 

. She sits on the board of multiple investment vehicles in the art and real estate spaces. Since late 2020, Alexandra has been building the Click Collection, an elevated NFT platform set to shift the paradigm for creators, estates, foundations and museums across arts, film, fashion, music and society with never-before-seen, curated bluechip NFTs, or “BluNFTs”, from art, fashion and society’s biggest names. Click will launch in late 2021.

Click founder Alexandra Fairweather was asked by Worth Magazine to share her thoughts on the future of NFTs in the art world.

An Insider’s Look At The Next Generation Of NFTs For Artists, Collectors And Investors

We had the pleasure of sitting down with Alexandra Fairweather, an innovative art guru, and finance entrepreneur who is facilitating major shifts in the art and entertainment arenas. 

Fairweather has paved her way in the art industry with her forward-thinking and dedication to bringing the lesser-known aspects of the art world to the forefront.

As a teenager, Alexandra filmed artist John Chamberlain in the most intimate moments of his home and professional life. She later released the footage to allow viewers a chance to get to know the man behind the larger-than-life sculptures.

Her latest endeavor expands upon this archival concept, featuring moments of notable names in the art, society, fashion, and music realms. By turning this material into NFTs, she is giving fans and collectors a chance to get to know their favorite icons on a more intimate level.

This blue-chip NFT platform is set to launch on September 9th, 2021.

Read more for an exclusive look at this industry-changing NFT technology designed for artists to keep their work alive in a digital world.

Q: You mentioned NFT will surpass the phenomenon and become permanently ingrained into our society. Do you think there will be pushback to this?

 There has already been tremendous pushback to this space, but that's usually the case when the world is presented with something novel. “Everyone's a critic” (jokingly said). The main problem in this space and where we have seen a lot of pushback is that there really is no way to value a majority of the art that is being sold. Due to this, the art world is naturally suspicious and correctly so.

Click changes that because our NFTs have an inherent connection to already known talent that has established market value, history, and online presence. Our collectors can simply use a search engine to understand the material of these NFTs which should encourage buyer confidence and establish value for the NFT even before it sells. Our goal at Click is to actually answer the question and solve the problem of where the pushback originates. Click offers NFTs with inarguable value: the bluechip NFT that we are lovingly introducing as the "BluNFT."

Q: What steps need to be taken for NFT to become hegemonic in these spaces?

 At Click, we believe hegemony works alongside originality, leadership, and management. The Click platform will feature material that is already valuable due to its origin, which will be the major advantage over current NFT offerings. Our NFTs will be curated, organized, and featured in a way that is aesthetically pleasing and easy to view. We find a lot of the current marketplaces feature so much differing content classified in a confusing manner, which does not allow for true understanding of what the subject matter is or who the artist is. Click’s platform will allow collectors to view our sales in an organized, chic, and beautiful way. Our vision is a luxurious online boutique/publication that offers users the ability to obtain digital assets that have yet to be seen from the world's most recognizable names and talents. This will be an intimate approach that allows a more concise understanding of the creator themselves and an inherent value to the investment you are making.

Q: In what ways do these new technologies “make history modern?”

 These technologies currently do not, but Click will. Never before seen material, including video, photos, journals, and literature from many of history's most iconic tastemakers will be forever digitized on the blockchain, taking "hidden treasures" of the past and transforming them into modern, accessible collectible assets. Our goal is that these archive-sourced NFTs will become relevant in modern times and encourage current and future generations to dig deeper into the stories, lives, and adventures of those they follow and iconicize. It will bring the modern buyer or collector closer to these individuals and otherwise lost pieces of undigitized history. BluNFTs by Click will bring the foundation of these icons to the epicenter of the modern world.

Q: Can you describe a few ways in which digitization has changed the art and entertainment industries?

Digitization has allowed us to uncover early works from the estates of some of the most well-known and important artists. We can understand these artists more deeply by viewing and experiencing old files, photographs, videos, voice recordings, and more. Digitization allows archives to be transformed into modern digital files that can be easily accessed and stored in perpetuity. The format of this content is oftentimes not “shelf-stable,” so time is of the essence to save these archives from total destruction with digitization.

Q: How has this digitization benefited the industry? Are there any drawbacks?

 Physical archives are oftentimes inaccessible, but digitization allows estates and foundations to share these archives in an organized and time-efficient manner that would otherwise not be possible.

Q: Is NFT critical to keep your work alive in a digital world? Are there alternative approaches to staying relevant?

 I do not think NTFs are critical to keeping artwork alive in the digital world but I do believe them to be an amazing way to attract a new and changing audience and create an untapped revenue stream. Prior to NFTs, collectors were only of the traditional sense and now we have access to millions of people across the globe who are interested in art in a new fashion. I think the NFT space is something the art world should encourage and embrace and I’m confident they will do so through Click’s curated and organized offerings.

The blockchain is simply a new auction block that happens to include a variety of new bidders using alternate ways to acquire the items they bid on. Staying “alive” involves great management and representation by a different type of creator - someone who believes in your craft, understands it at its core and can help present it to the world in strategic and interesting ways.

Click founder Alexandra Fairweather was interviewed by Gotham Magazine to discuss her vision for the project ahead of its launch.

Meet The Woman Behind Industry-Changing NFT Technology

 is a nonprofit organization with the mission is to inspire a more creative world through the works and words of contemporary artists. Art21 provides unparalleled access to the artist’s voice to diverse audiences around the world, using the power of digital media to introduce millions of people to contemporary art and artists. For over two decades, it has changed the paradigm for teaching and learning about the creative process.

In addition to its Peabody Award-winning PBS-broadcast television series 

, Art21 produces the digital film series 

; and special artist projects including the Peabody Award-winning feature 

. Art21 also creates educational resources and professional development programs; annual public programming; an online publication featuring guest contributors; and a comprehensive website at 

Click is pleased to announce that 20% of proceeds from The (Dis)integration, its inaugural limited-edition series, will benefit Art21.

Click Announces Partnership with Art21

Click leverages the novel benefits of blockchain technology to preserve the cultural treasures of the 20th and 21st centuries. Though the technology makes this work possible, it also has a large carbon footprint. It is Click’s responsibility and priority to acknowledge the industry’s environmental shortcomings and offset its own footprint.


To that end, Click is proud to announce an ongoing partnership with 

, an industry pioneer dedicated to reducing the 

. Working with verified environmental efforts globally, Aerial has offset carbon emissions from projects by David Lynch, Shakira, Campbell’s, ASICS, Susan Sarandon, and many more. 


The partnership will ensure Click is able to carry out its mission as sustainably as possible.

Click leverages the novel benefits of blockchain technology to preserve the cultural treasures of the 20th and 21st centuries.

Click Partners with Aerial to Offset Environmental Footprint

Click’s founding team, Alexandra Fairweather and Billy Folchetti, were invited by Fungibility’s podcast host, 

, to share how Click intends to bridge the gap between NFTs and traditional art.

Fungibility is a podcast about amazing NFTs and the secret heroes behind them. Fungibility launched its first episode in November of 2021 and quickly gained many listeners. The podcast is a creation of Reuven Cohen, host, NFT entrepreneur, and designer.

Since its first episode aired, Fungibility has gained a whopping 235,000 followers and listeners. Fungibility has hosted NFT innovators such as Superdoge, Domino (releasing the Presessence album), Edgevana, Cloverly, and other original thinkers in the tech and blockchain worlds.

Click’s founding team, Alexandra Fairweather and Billy Folchetti, were invited by Fungibility’s podcast host to discuss historical art in the NFT space.

An Insider’s Look At The Next Generation Of NFTs For Artists, Collectors And Investors

Meet The Woman Behind Industry-Changing NFT Technology

Click Announces Partnership with Art21

Click Partners with Aerial to Offset Environmental Footprint

Click Participates in Fungibility Podcast